Grasim to launch its paint biz in Q4 under the brand name ‘Birla Opus’

A research and development (R&D) facility has already been set up in Maharashtra. Moreover, it has piloted its painting services in key metro cities, the company said.

“Our foray into decorative paints is a strategic portfolio choice that enables us to tap into a high-growth market and expand our presence in the vibrant Indian consumer landscape. Our paints business will build on the power and trust associated with the Aditya Birla brand,” said Kumar Mangalam Birla, chairman of the Aditya Birla Group.

“The company has over the last couple of years built a strong foundation to enable a successful business launch. We endeavour to become a profitable number two player in the coming years, and announcing our brand name is the first of many steps that will follow in this direction.”