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Don’t let its titanium band and yellow gold finish fool you. Armed with seven temperature sensors and three LED sensors, the Gucci x Oura Ring is designed to monitor sleep, heart rate, respiratory rate, physical activity, menstrual cycles and body temperature.
Released in late May, the waterproof $950 band is the product of Gucci’s first collaboration with wearable tech maker Oura, which introduced its first generation of the ring in 2015. The Gucci ring uses the same platform and technology as Oura’s $299 third-generation version, released last year, but comes with a perk—a lifetime membership to Oura’s health-tracking app that usually costs $5.99 a month.
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“We want to shift the focus of wearables from activity tracking to monitoring your overall health on an ongoing basis,” Sara Blenkhorn, Oura’s director of brand partnerships, said in an email. “Think of the Oura Ring as representing Wearables 2.0: it’s a sleep lab, illness monitoring tool and women’s health device, all on your finger.”
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