Freshwave and Clear Channel’s 4G connected bus shelters

  • Freshwave and Clear Channel UK, in collaboration with Virgin Media O2, introduce 4G connected bus shelters to the London Borough of Tower Hamlets
  • Increasing mobile demand, plus 4G/5G network densification, drives new ways of using existing street assets for hosting mobile equipment

Residents of and visitors to Tower Hamlets can enjoy enhanced 4G mobile signal thanks to bus shelters with built-in small cell connectivity. Connectivity infrastructure-as-a-service provider Freshwave and Clear Channel UK collaborated to devise a solution that would allow the technology to be seamlessly integrated into bus shelters in the London borough.

As a result, small cell technology – from any infrastructure-as-a-service provider – can be installed anywhere there’s a Clear Channel shelter and a requirement to increase network capacity in the area. Following the success of this new approach, the 5G-ready technology will now be added to further bus shelters in the borough in the coming months.

Simon Frumkin

Simon Frumkin

Out of Home media and infrastructure company Clear Channel UK manages the bus shelters which the small cells have been installed in on behalf of mobile network operator Virgin Media O2. Customer data usage is increasing by around a third annually and with 5G also meaning networks need to be densified, new ways of providing connectivity must be found.

Busy areas such as high streets, where bus shelters are already providing an essential public service, place greater demand on networks as more people are trying to use the mobile signal from the same macrocell. Outdoor small cells immediately increase access to top speeds and capacity in the area around them, making it easier for people to connect.

Using existing street assets, as opposed to building new assets, not only makes it faster and easier for the mobile operators to enhance their networks, it also reduces the amount of clutter on the streets.

This ability for Clear Channel’s bus shelters to host mobile technology provides a whole new set of options and locations for network operators. Bus shelters provide a robust structure and excellent capacity to carry the technology. And with the need for connectivity infrastructure only increasing, bus shelters are an exciting new option for operators as they seek to bolster their networks.

Simon Frumkin, CEO at Freshwave, said: “I’m proud of our constant engineering and design innovations, as well as the way we collaborate in new ways with industry partners and local authorities. Smart cities and towns need new approaches to digital connectivity. And the more existing street assets that can be used to bring this to our towns, the better it is for both the mobile network operators and the customers and communities they serve. This is why we’re already working on a multi-operator, multi-technology design for bus shelter use too.”

Will Ramage, Co-Managing Director at Clear Channel UK, said: “We’re glad Freshwave are the first organisation to have seized this opportunity with us, and it’s been great working with the team for this pilot. Helping to provide mobile connectivity plays a big part in our Platform for Good commitment to the public, and we’re excited to support this technology in lots of other communities around the UK.”

Pete Hollebon, Radio Network Engineering – Outdoor Small Cell and Microcell Delivery Lead at Virgin Media O2, said: “Collaboration with partners such as Freshwave and Clear Channel is crucial to delivering the best possible network experience for our customers. This industry-first achievement provides us with new options when it comes to our continual network improvements and we’re looking forward to adding the technology to further sites.”


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Notes to editors

About Freshwave
Freshwave invests expertise and capital in ways that make digital infrastructure remarkably simple. Faster, less costly and in the right places. It’s the connectivity infrastructure-as-a-service provider bringing mobile operators, central and local government, and real estate providers together to work in new ways. Their managed sites include some of the biggest, most challenging wireless environments in the UK, including several central London boroughs and Docklands. With 6000+ mast site locations, 2000+ buildings connected and 200+ outdoor networks supported; they ensure everyone has network. Backed by DigitalBridge, they too combine technical telecoms and commercial real estate know-how to create long-term market impact. To learn more, visit

About Clear Channel
Clear Channel UK is one of the UK’s largest Out of Home media and infrastructure companies, operating more than 33,000 advertising displays nationwide and employing 600+ people in 13 locations.

Our mission is To Create the Future of Media, transforming our estate to the benefit of all our stakeholders, through data-driven innovations and infrastructure. Our purpose is to provide both A Platform for Brands & A Platform for Good, delivering on advertisers’ media objectives whilst having a positive impact on the world around us.

Find out more on and follow us @clearchanneluk

About Virgin Media O2
Virgin Media O2 launched on 1 June 2021, combining the UK’s largest and most reliable mobile network with a broadband network offering the fastest widely-available broadband speeds. It is a customer-first organisation that brings a range of connectivity services together in one place with a clear mission: to upgrade the nation. Virgin Media O2 is the corporate brand of the 50:50 joint venture between Liberty Global and Telefónica SA, and one of the UK’s largest businesses.

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