Bentley Customers Personalize Their Cars More Than Ever in 2023


Commenting on the global sales results, Adrian Hallmark, Chairman and CEO of Bentley Motors, said:

“The luxury market was not immune from the challenging market conditions seen around the world in the second half of 2023 and despite this we were able to deliver our third highest retail position in history and enter 2024 with a strong order bank. Building on this, our quality of sales was much greater, with significant increases in our higher value derivatives, and a significant growth in demand for bespoke personalization.

–  Bentley Motors delivers 13,560 extraordinary cars in 2023 – the third highest on record

– More customers choosing personalization than ever before – increased by 43 percent over 2022

Mixed regional performance as demand weakens in some markets due to external factors

Luxury SUV Bentayga remains highest selling model, accounting for 44 percent of total sales, following introduction of Extended Wheelbase (EWB)

Bentley’s home market in the UK becomes proportionally biggest selling hybrid region, with almost a third sold selected as hybrid

In spite of challenging conditions in key regions around the world, the Americas maintained its position as the biggest selling global market. Interestingly, Bentley’s home market in the UK is now the number one selling region for hybrid models by proportion, with 27 percent of sales in 2023 selected as a hybrid option.


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